About us-Social Bug • SMM

Why us?

Why choose Social Bug?
Thank you for taking the time to consider your business' digital marketing needs.

We specialize in:

Social media marketing • Digital marketing • Influence marketing • Content writing, layout and design • Search engine optimisation (SEO) • Analytics​​​ and reports • App Development and more.

Social Bug has been delivering the best digital marketing services to our clients. We recommend an approach to focus on every client's specific business or product needs and budget. Our tried and true methodologies will attract high quality traffic to your sites through content that's valuable to your target audience.

As marketing evolves and changes, it seems like there are constantly new platforms and strategies being touted as the next big thing. It is impossible to keep up with all of them, but every once in a while, one comes along that actually delivers the results that they all promise. When that happens, it’s important to get on board so that your business does not appear outdated.

Based on our experience at Social Bug, we are confident that we can significantly increase your site traffic, customer engagement, and on-site conversions within the next few months. 

The most recent development that is changing how businesses interact with customers is social media marketing. Sites like Facebook and Twitter have come a long way from simply encouraging users to keep their friends and families updated on every detail of their lives. Now, they are some of the most effective tools for reaching new audiences, interacting with current and potential customers, and generating leads.

Leads are more qualified

In many marketing campaigns, most of the target recipients are possibilities at best. They may or may not be interested in your offering now, and some may never be interested. You can’t be sure they’ll take advantage of the offer or even bother to review it. This is not the case with most of your social media followers.

By marketing to users who are already fans of your business, you know that you are reaching a qualified demographic. They fact that they follow you on Facebook, Twitter, or another social platform sites means that they already want to know more.

This means they’ll respond more favourably to your posts than if they had no prior relationship with you. It also increases the likelihood that they’ll read your posts or click your links, which makes them more likely to take the desired action.

You can build a community

In most traditional (and even some online) marketing initiatives, your company is solely responsible for spreading your message. Your flyers may be passed around, and someone might occasionally forward an email newsletter, but these things don’t happen often enough to have an impact on your campaigns. With social media marketing, sharing is encouraged, which can have a huge impact on your business.

Social media makes it easy for your followers to share your promotions and content. And even if they don’t directly share your posts, they can speak positively about you and direct traffic to your social accounts or website. This is extremely valuable, as most consumers tend to trust recommendations from friends and family much more than from companies themselves.

In order to promote this kind of discussion, you can use social media to build a community around your business. Encourage customers to leave reviews (both positive and negative), interact with your posts, and have conversations with other customers. By facilitating discussion, you can build positive relationships with both current and potential customers.

Targeting is easy

If these benefits seem nice enough, but you’re wondering if social media marketing is cost effective, the answer is yes. Think about how much information social platforms have on their users. They know each person’s age, location, gender, interests, and friends—among many other details. Considering that you can target your ads to users based specifically on those things, social media marketing can be extremely effective.

With platforms like Facebook and Twitter, you can choose to only show your ads to the most qualified demographics. This means that you only pay for ads that are extremely targeted, and don’t have to waste money on having your ads displayed to users who are likely not interested at all. This is an extremely cost-effective method.

So if you’re wondering why is social media marketing so popular among marketers—that’s the answer. Although the ability to build a community and manage your reputation is great, it all comes down to marketing goals. And for most businesses, the goal is more customers and increased revenue.

Social media marketing is still relatively new, so it’s likely that the benefits and strategies associated with it will change over the next few years. But right now, it is one of the most effective ways to connect with qualified leads and build customer relationships.​​​​

Pretoria • Gauteng • South Africa • International