Social Media Statistics-Social Bug • SMM

Social Media Statistics

Social Media Marketing Statistics In General (2017-2018)
  • For context, as of October 2017, total worldwide population is 7.6 billion
  • The internet has 3.5 billion users
  • There are 3.03 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • 81% of all small and medium businesses use some kind of social platform
  • Internet users have an average of 7.6 social media accounts
  • Social media users grew by 121 million between Q2 2017 and Q3 2017.
  • That works out at a new social media user every 15 seconds.
  • Facebook Messenger and Whatsapp handle 60 billion messages a day

Social Media User Numbers 
  • 4Chan: 27.7 million
  • Airbnb: 150 million users
  • Facebook: 2.072 billion users
  • Flickr: 90 million users
  • Google+: 111 million users
  • Instagram: 800 million users
  • LinkedIn: 500 million users
  • MySpace: 15 million users
  • Periscope: 10 million users
  • Pinterest: 200 million users
  • Reddit: 234 million users
  • Snapchat: 178 million daily users
  • Twitter: 330 million users
  • Wechat: 1.12 billion users
  • Weibo: 600 million users
  • WhatsApp: 900 million users
  • Youtube: 1.5 billion users

Social Video Statistics
  • Facebook now sees 8 billion average daily video views from 500 million users
  • Snapchat users also sees 8 billion average daily video views
  • US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
  • Also in the US, there were 175.4m people watching digital video content
  • 78% of people watch online videos every week, 55% watch every day
  • It’s estimated that video will account for 84% of all online traffic in 2018

Facebook Statistics
  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • 79% of all online US adults use Facebook 
  • 76% of Facebook users check it every day
  • The average (mean) number of friends is 155
  • Half of internet users who do not use Facebook themselves live with someone who does
  • Of those, 24% say that they look at posts or photos on that person’s account
  • There are an estimated 270 million fake Facebook profiles
  • The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.
  • There are 60 million active business pages on Facebook
  • Facebook has 5 million active advertisers on the platform.
  • Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands

Instagram Statistics
  • There are 800 million Monthly Active Users on Instagram
  • Over 95 million photos are uploaded each day
  • There are 4.2 billion Instagram Likes per day
  • More than 40 billion photos have been shared so far
  • 90 percent of Instagram users are younger than 35
  • When Instagram introduced videos, more than 5 million were shared in 24 hours
  • Pizza is the most popular Instagrammed food, behind sushi and steak
  • 24% of US teens cite Instagram as their favourite social network
(Source: www.brandwatch.com)

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